The new website was intended to be a presentation to potential shareholders.
The reason for creating the new website was that Platinum Group was a closed joint stock company but planned to become a open joint stock company. To increase production volumes, Platinum Group planned to attract additional investments through restructuring of the existing company. The company needed to create the simplest possible website for people who could potentially become shareholders of the company, but who are not very versed in the nuances of mining rare precious metals.
Information Architecture
The main problem of the old site was a huge
The priority task was to design the information
amount of information, there was no information
architecture. It was difficult for the user to find
the necessary information.
architecture in such a way that it would be
convenient for the user to navigate the main
sections of the website.
Typography
Headers
#222222
Main text
#B6B6B6
Active elements
#FFD81B
Hovers
#EC750D
Background
#FFFFFF
Colors
Main Page
Main page is a simple presentation containing six slides of an each section of website. Every section has an itself navigation parallel with the main one.